Issue #965

by Sam Coulthard and Odette Rose, Co-Directors, Winter Pride

Twenty years ago, the very first Winter Pride, then known as Gay Ski Week, began in Queenstown. At that time, legalised same-sex marriage in New Zealand was still over a decade away, highlighting just how much has changed since then.

Queenstown’s Pride Festival has witnessed significant social change over the years, including several name changes and ownership transitions. Last September, we took over the leadership, and we are thrilled to have the assistance of previous owner and community advocate, Sally Woods, whose passion and dedication helped shape the festival into what it is today. For 2024, we’re excited to introduce some new elements, especially with the return of the beloved Pride in the Park and a host of more laid-back social events on the calendar.

This year, with more than 50 events spread over 11 days, Winter Pride is bigger and better than ever. We’re thrilled to welcome new talent from around the world to be a part of the festival, bringing fresh energy and excitement to the shows, dining events, and other festivities. We’ve partnered with new venues and producers to create a diverse lineup that includes new shows, events that are free, and activities that are suitable for the whole community.

Since becoming directors, we’ve been incredibly fortunate to receive broad community support, even in these challenging times for event organisers. Queenstown’s unique sense of community ensures that our guests feel safe and welcome throughout the festival. In a world that’s increasingly divided, many of our guests are amazed at how acceptance and openness are so ‘normal’ in Queenstown, especially when tolerance is sadly regressing elsewhere.

For many of those who will be in Queenstown this week, Winter Pride is the one time of year when they feel true freedom and love from a supportive community. That’s why we’ve brought back more community events like Pride in the Park, even though it’s expensive to put on. Its return speaks to the heart of the festival, and we couldn’t be more excited.

I’m so proud of Queenstown’s businesses and the amazing community volunteers who have come together to make this year’s festival possible. Without their support, none of this would have come together—thank you!

Winter Pride kicks off later this week and runs until Sunday, 1 September. From ski days and drag shows to games nights, dining experiences, and community gatherings, there’s something for everyone. We would love to see Queenstown locals join in the fun, make new friends, and share a laugh.

Winter Pride is one of Queenstown’s keynote festivals, contributing millions to its economic and cultural vibrancy. We’re incredibly proud to be taking Winter Pride into its next phase, and we don’t take that responsibility lightly. There’s plenty to learn over the next couple of weeks, but for now - let’s party, Queenstown!