Technology and Innovation is critical in shaping the future of tourism
by Joseph Mooney
MP for Southland and Shadow Spokesperson for Tourism
As the new Shadow Spokesperson for Tourism, I’m really excited to work with the country’s tourism industry to show off all the amazing things our country has to offer.
Tourism is vitally important for both our local economy and the global economy. It helps create jobs, drive economic growth, and allows for cultural exchange.
However, to keep up with the constantly changing world, technology and innovation are becoming increasingly important in the tourism industry. They help us stay efficient, accessible, and sustainable.
According to the Tourism Industry Association of New Zealand (TIA), the tourism industry in New Zealand has made significant strides in reducing its carbon footprint, with the sector’s carbon emissions dropping by 21% since 2007.
This achievement has been largely attributed to the adoption of green technologies and practices, such as the use of electric and hybrid vehicles to and from airports and on tours, renewable energy or energy-efficient lighting or appliances, and eco-friendly accommodation.
There are so many benefits to using technology and innovation in the industry. It can unlock potential and reduce backroom overheads, especially in a tight labour market. For example, automation of repetitive tasks can increase productivity and efficiency, allowing us to accomplish more in less time.
With online booking systems, automated check-in and check-out processes, and chatbots that can answer questions 24/7, we can access information and connect with travellers and visitors in ways that were once impossible.
We also use smartphone apps and virtual reality to provide travellers with real-time information, immersive experiences, and historical insights into their destinations.
However, we need to recognize that technology presents challenges and potential risks, especially when it comes to the workforce. National recognises this challenge and our policies focus on investing in education and training to ensure workers can learn new skills and adapt to the changing landscape.
Immigration policy is also critically important to ensure we have the people with the necessary skill sets to service the industry.
Our policies are further designed to encourage innovation and entrepreneurship, including increased investment in research and development and support for start-ups and small businesses. By doing this, we can create an environment in which businesses can thrive, driving economic growth and creating new job opportunities.
Tourism is about communities and about authentic experiences for visitors connecting them to our environment, our culture, and our sense of place in the world. As the tourism industry continues to evolve and adapt, it’s clear that technology and innovation will play a crucial role in shaping its future. I am excited to share in that journey.
