Party shredding all year around

Cold Snap Club produces a variety of painted canvases with ski scenes inspired by the terrain around Wanaka. Hannah Marshall, the woman behind the moniker, has swapped out her ski poles for paint brushes and creates pieces with winter-lovers in mind. Each canvas depicts skiers, or party shredders, in bright clothing on Cardrona, Treble Cone, or other ski fields.
The name Cold Snap Club was sparked when Marshall originally thought of starting an Instagram and blog – snaps of the cold and winter photography. Her flair for painting started as a hobby when three years ago she was going to visit an old university friend, and that’s where the original Party Shredders painting was born.
“I knew that she was a fine artist at uni and I knew that she’d be keen to do some painting. I thought it would be cool to hang something that I liked on my wall. So, I was plucking ideas out of my head for what I could paint because I was never actually a painter growing up – I wanted to do something that I’d be able to. I thought a blank white canvas was a good start and gave painting skiers a go, and then I finished my first piece and put it on my personal Instagram. It kind of blew up, people were like ‘oh, I want one of those.’ I saw a bit of a market and then went from there,” says Marshall.
Still very much a hobby for Marshall, her work has developed since the first iteration. In addition to prints, playing cards, and socks with her party shredders, she’s also completed summer works with surfers and water skiers. Winter scenes are her passion though, and where she focuses most of her energy.
“My painting has evolved over the years to get to where it is now. I’ve always thought about it as a side hustle and I think when you’re considering your options, often people expect you to fit with the mainstream trends, but I just thought that actually, colourful and fun is who I am and what I want to reflect as my personality – a lot of my artwork really reflects that,” says Marshall.
She also recently held an exhibition where most of the Cold Snap Club pieces sold. The ski soirée was held in Wanaka at Architecture + Design Library and resulted in a great turn out. Mostly on show were her larger pieces.
“It was my first ever solo exhibition. It was awesome. There was a pretty big turnout, which I wasn’t expecting. I sold a lot of pieces, which was pretty cool,” says Marshall. “It’s really encouraging to keep going and keep moving with a creative project. When people keep telling you that they’ve seen your work around, that’s a really cool feeling.”
So, what’s on the horizon for Cold Snap Club?
“I’m just always open to new opportunities. I have to keep it pretty much a side hustle, I don’t think I’ll ever go full-time as an artist, but I just love it mostly because it’s a creative outlet and a platform for learning. It’s more than just the painting for me,” says Marshall.
You can view Hannah’s work at coldsnapclub.com or on the Cold Snap Club Facebook and Instagram pages.