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Why a real estate company sponsors the Queenstown Marathon?

November 16 2020 by Mark Harris

Why a real estate company sponsors the Queenstown Marathon?

The New Zealand Sotheby’s International Realty Queenstown Marathon is fast approaching and already we can feel the excitement amongst our community; the out-of-towners are starting to arrive for extended holidays, the locals are training on the trails and the businesses are bracing for a booming weekend on November 21-22.

New Zealand Sotheby’s International Realty is the title partner of the world-renowned event therefore I’m often asked the question: why would a real estate agency sponsor a running race?

For us, the answer is twofold. Not only does the marathon, a prestigious and well-organised event, align with our brand values, but the multitude of benefits this one outstanding event brings to the Southern Lakes – our founding region – is phenomenal.

The Queenstown Marathon weekend is Queenstown’s second-busiest weekend after New Year’s Eve. More than 10,000 runners are expected to race in either the full, half or 10km races. Most of these people are New Zealanders, visiting us from regions such as Canterbury, Otago and Auckland. All of these people come to Queenstown to run the race, enjoy the cafes, restaurants and bars, do some shopping, explore our scenery and, ultimately, leave on a high. This is fantastic not only for our businesses but for our community and our morale, particularly after a tumultuous 2020.

Even though there is obviously a drop in international athlete participation (approximately 13% of athletes are entered this year, versus an average of 25% international athletes), the New Zealand Sotheby’s International Realty Queenstown Marathon is expected to inject nearly $8 million into the local economy this year. That is a remarkable achievement for one standalone event, particularly at a time where many sporting events around the world are either cancelled or significantly challenged by Covid-19.

In terms of our own involvement, we have more than 40 staff members and licensees from around NZ coordinating and competing in the event. I am tremendously proud of our team who are continually striving to live our values not just in their careers but in their everyday lives. As a company that was founded in the outdoor playground of Queenstown, being active – as well as general health and wellbeing – is important to us. We live here because of the incredible lifestyle that this corner of the world affords and it’s great to see the NZSIR team taking advantage of that.

If you are participating in the event – either as a runner or spectator, or as part of the wonderful volunteer crew – please come and say “hello”. We’ll be at the New Zealand Sotheby’s International Realty stretch tent at the finish line, hopefully celebrating a successful effort. Best of luck to all the athletes.

Mark Harris
Managing Director of New Zealand Sotheby’s International Realty

- Mark Harris
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